What was Bud Light thinking? Consumers keep ‘no’ in their vocabulary


Anheuser-Busch started its “Up For Whatever” marketing campaign two years ago. It consists of a different happy-go-lucky slogan on each bottle’s label, one of which read, “The perfect beer for removing ‘no’ from your vocabulary for the night.”

Whatever response the company expected, they didn’t get it. Mother Joneshighlighted a Twitter comment calling Bud Light “the official beer of rape culture,” and Consumeristlinked to a Reddit comment that read “Remember ‘No’ always means ‘No’ especially if the question is: do you want a Bud Light?”

Bud Light has been the subject of this kind of controversy before. It rang in St. Patrick’s Day with a Twitter message that read “On #StPatricksDay you can pinch people who don’t wear green. You can also pinch people who aren’t #UpForWhatever.” The Tweet was deleted in the face of social media complaints.

Kat Gordon is founder of The 3% Conference, whose…

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Designer guns: Ridiculously expensive and selling


For many people, few thrills in life measure up to that of firing a gun. Whether you’re a soldier of fortune in hostile territory, a police officer putting away creeps or just an executive with an hour of leisure time to spend at the range, the results can be the same — with every shot you squeeze off, the day’s stresses melt away and recede further into memory.

Of course, some view Americans’ affinity for guns as scary and dangerous , but while the debate goes on, sales soar.

The average firearm ranges in price, and for those who view them as more than just loud toys that make holes in things, they’re heirlooms; they’re works of art, and they’re examples of craftsmanship at the highest level. Prices for such weapons go way beyond those of that .38 snub at the pawnshop.

Fortune spoke to people whose stock in trade…

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Turnaround 20: Fortune’s list of the best turnarounds in business


There’s a lot of romance in the idea of being a hot new company. Being the shiny object du jour is a real thrill while it lasts, but you’re only new once, and there’s always another wave coming up behind you.

Consumers are fickle, sales will lag and external market forces always come into play. It’s at these times when we see what a business is really made of. Can it weather a year in the red and return to profitability?

What follows is Fortune’s list of 20 companies who showed not just that they have staying power, but that they can come back from adverse conditions and excel. Some of them even appeared in this very publication, on a 2014 list “Fortune 500: 20 companies that lost the most,” making their appearance here all the more sweet.

Based on data from the U.S. Securities and Exchange…

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Today’s employment numbers

Having been out of the full-time desk job game for a little over five months now, I have to say that having lots of work but no job is the way to go. I have all the work I can handle, but there’s no workplace, and hence no office politics, no interpersonal bullshit with coworkers I can’t stand, no commuting, none of the stuff you have to deal with at a job that has nothing to do with your actual work.

There may yet be another office job sometime in my future. You never know. But for now, the arrangement of I-write-they-pay-me is really refreshing in its straightforwardness. I was very resistant to working freelance for a very long time, just because I thought I didn’t have the personal discipline required to put aside money for taxes and health insurance, and the uncertainty of when the paychecks come made me pretty nervous, particularly with a kid in the picture.

Unfortunately, most of the work out there for writers is freelance. Like, 95% of it. And the rare full-time gigs that do exist don’t pay shit. So I’ve had to accept reality, and wonder why I didn’t do this a long time ago. Oh, right because I didn’t have clients, professional connections, or enough experience. I guess I have those things now.

6 celebrity endorsements that enraged consumers


Some celebrity product endorsements are such natural fits that we have a hard time envisioning the product without the celebrity’s face smiling next to it. Think of Michael Jordan and Nike [fortune-stock symbol=”NKE”], or Brooke Shields and Calvin Klein. Or Fabio and I Can’t Believe It’s Not Butter.

Then there are other celebrity endorsements, which attract consumer rage like a moth to a flame. The reasons vary – bad taste, tone-deaf celebrity choice or an erupting scandal. In those cases, the companies usually pull the commercials, issue terse apologies on Twitter [fortune-stock symbol=”TWTR”] and hope nobody noticed.

Well, at Fortune, we noticed. So join us as we take a look at some good celebrity endorsements that went bad.

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Bored with your job? Try these surprising adult-only occupations


Last month, The New York Daily Newsreported that the Moonlite BunnyRanch, a legal brothel in Nevada, had begun the arduous process of hiring quality control testers, who will be paid to have “relations” with the female workers and then evaluate the experience.

Chortle if you wish, but according to owner Dennis Hof, this isn’t a job that just anyone can do, and unqualified candidates underestimate its demands at their own peril.

“Are they going to be able to perform?” he asked. “Because it’s work.”

Work though it may be, people seeking employment in an adults-only atmosphere are no longer required to limit their job searches to closed film sets or houses of ill repute. Skilled professionals in tech, neuroscience and other well-thought-of fields are plying their trades in adults-only industries as never before.

Fortune takes a look at jobs that have moved from the bedroom into the boardroom and…

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These celebrities shelter their wealth in tax havens


Wednesday is April 15. On this special day, we perform our patriotic duty and give the IRS whatever earnings they have coming to them that they didn’t already take directly out of our paychecks. Chances are, you’d rather be doing almost anything other than parting with more money.

Well, you’re not alone. People have been trying to squirrel away earnings for as long as there has been anything to render unto Caesar. This can mean creative accounting, questionable deductions or putting money into an offshore account.

Celebrities share this same reluctance to pay taxes as the rest of us, and while the stories of celebrity tax evasion are well known, less is known about the offshore shelters that the more discreet ones use. Here’s a look at a few celebrities who are among them.

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These are the 5 worst airlines in America


Taking a domestic flight on one of the 12 commercial carriers in the U.S. is an experience rife with delays, rudely-handled luggage and oversold bookings. This is the conclusion of the Airline Quality Rating (AQR) report, a publication based on the findings of Embry-Riddle Aeronautical University in Prescott, Arizona and Wichita State University in Wichita, Kansas.

The 25th annual edition of this publication was released today, and it draws upon data from the Air Travel Consumer Report, released monthly by the U.S. Department of Transportation. The four criteria used to evaluate each airline’s ranking are on-time performance, mishandled baggage reports, customer complaints and involuntarily denied boardings, known to long-suffering travelers as “getting bumped.”

Virgin America fared the best in the report. Although its 81.5% on-time performance rate represented a small decline from its 2013 rate of 82.1%, it did the best of any airline in all three…

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